Note: this article covers structured, scalable content analysis of short form qualitative data where the human researcher has already determined and defines the parameters in advance for the LLM, ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

This course is available on the MPhil/PhD in Media and Communications. This course is not available as an outside option to students on other programmes. This course is available for those who are ...

With AlphaSense's intuitive interface led by Generative Search, users get structured, auditable financial data as part of their natural language queries. Critically, as with all AlphaSense research, ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...