Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...