At the start of every year, incense sticks are used to celebrate Tết, or Vietnamese Lunar New Year. Due to shifting industry and demands, the local incense producers had to readjust their strategy.

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The days leading up to Tet bring an especially vivid energy to Dong Khe, a village in Hoang Giang commune, Thanh Hoa, where the craft of herbal incense glows brighter than at any other time of year.