For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap ...

With the ‘app economy’ seemingly cooling down and developers and publishers struggling to monetise their creations, a shift towards contextually-relevant in-app advertising has the potential to ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy. By Eli Tan and Mike Isaac Reporting from ...

Lyft Media and advertising platform StackAdapt have teamed to launch programmatic, in-app advertising within the Lyft app, according to a press release. The offering will allow StackAdapt clients ...

The MarketWatch News Department was not involved in the creation of this content. LIMASSOL, Cyprus, Feb. 4, 2026 /PRNewswire/ -- PropellerAds, a leading global ad platform specializing in ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

If you’ve checked your Instagram feed lately, you already know that in-app video ads are on fire. Industrywide, the ad format saw more than 200% growth from the fourth quarter 2017 to the fourth ...

LIMASSOL, Cyprus, Feb. 4, 2026 /PRNewswire/ -- PropellerAds, a leading global ad platform specializing in performance-driven advertising solutions, has released its annual market report, The State of ...