British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents–short sequences between programming that identify a channel–it ...

Channel 4 has commissioned award-winning production company Lupus Films (The Tiger Who Came to Tea, We’re Going on a Bear Hunt) to produce a snowy seasonal ident featuring the beloved characters from ...

The TV station ident - the short, jolly piece of graphics between the programmes that reminds you which channel you're on - ought to be fairly easy to get right. But it has developed into a whole new ...

Channel 4 has this evening launched a new set of promotional idents, the first since 4’s major rebrand two years ago. The films adopt a new tone, though continue to make use of the ‘broken up’ Channel ...

Britain’s Channel 4—best known in the US as the original home of cult items like The IT Crowd, Spaced, and Garth Marenghi’s Darkplace, and at home as a tide pool of reality shows and imported American ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Working with director Dougal Wilson and MPC, for this series of idents 4Creative created a giant out of the blocks of its logo. The logo giant is used to personify the Channel 4 brand: in Wheelchair ...

Following the BBC's lead, Channel 4 has now unveiled its Christmas ident for 2022 - and it features a beloved festive icon. For this year's ident, Channel 4 has commissioned Lupus Films to produce a ...

Fosters has unveiled some of the new idents created by Adam & Eve for the brand’s sponsorship of original Comedy on Channel 4. Set to go live on Thursday 22 March, the idents feature agony uncles Brad ...

The four 20-second animated ads are directed by Michael Marczewski, with sound design by Andy Theakstone of multi-award-winning studio Polyphonia, and feature basic everyday routines that end ...