IBM is mounting a new ad campaign aimed at convincing companies that adopting Big Blue's technology and services will improve their business. The new promotion, which made its debut on Monday, marks ...

When people decline tracking cookies or use already-cookieless browsers, such as Safari and Firefox, it can prevent brands from reaching potential customers who may be interested in seeing their ads. ...

IBM on Thursday announced it had suspended advertising on Elon Musk’s X, the platform formerly known as Twitter, after an ad for the computing giant appeared alongside pro-Nazi content. “IBM has zero ...

The new IBM "It's time to ask smarter questions" campaign (main page and forums) is causing high CPU utilization in Chrome 6 and IE8. We've already been harassing ad ops about this very issue, being ...

IBM said it would stop buying ads on X after they were reportedly placed alongside pro-Nazi posts. It's a blow to X CEO Linda Yaccarino, who's trying to increase ad revenue for the platform. IBM's ...

AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s released findings from a six-month research project that used AI to analyze data ...