Ryan Reynolds‘ comments on Gwyneth Paltrow‘s Astronomer PSA became a case study in quick brand triage. In a new WSJ CMO ...

Rugiet, which offers ED meds that work on both brain chemistry and blood flow, is attempting to change up the messaging around ED with plenty of double entendres to break the awkward ice. The brand’s ...

From Snickers’ You’re Not You When You’re Hungry 2010 spot with Betty White to Wendy’s Where’s the Beef 1984 spot, Super Bowl commercials are known to be the funniest of all time. So why aren’t ...

NEW YORK (AP) -- This year's Super Bowl ads ran the gamut from tame humor to ... tame messages about social causes. After a divisive year, advertisers during the Big Game worked overtime to win over ...

Certainly, says Angela Seits, managing director of strategy and insights at PMG. And Seits has the brain scans to prove it – or at least, bods at neuro-marketing agency Neuro-Insight do. “You can ...

Answer: Actually, as you'd expect, people really like humorous ads. But, they have proven more appropriate in ads for products that people are not really involved in (that is, products that they don't ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Twix recently released a humorous ad promoting its twin-fingered chocolate sweet treat, but some stuffy viewers failed to see the funny side. As a result, the playful ad was swiftly banned by the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 44 sec ago By Tim Nudd - 4 hours 29 min ago By Gillian Follett - 5 hours 29 min ago By E.J. Schultz - 5 hours 29 min ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...