If you want to create a dashboard in Microsoft Excel, this post will help you. A dashboard is a type of graphical representation that depicts the key performance indicators for a particular topic or ...

Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

Data can often feel overwhelming—rows of numbers, endless columns, and no clear way to extract meaning. Sound familiar? Whether tracking global trends or managing a personal project, the challenge of ...

The art of crafting analytics dashboards goes far beyond displaying metrics on a screen. For marketing managers responsible for customer experience, these dashboards become the primary vehicle for ...

For business leaders, dashboards are everywhere: We use them to manage everything from performance to risk. However, I frequently find myself lost when staring at crowded dashboards. The worst aspect ...

Marketers aren’t always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show the value of PPC on a dashboard. People ...

What with so many apps, connected medical devices and messaging systems the world of healthcare is going more mobile — no longer is every system under the umbrella of a hospital IT specialist. But ...

Last column, I talked about the importance of presentation in delivering business intelligence to users. One form of data presentation is a dashboard. Suddenly the term has become ubiquitous — even ...