Associated British Foods PLC of Hovis Group Ltd. ABF first announced its intent to acquire Hovis Group in mid-August. Founded ...

Premier Foods plc, the maker of Hovis, today (27 April) admitted that its rivals in the bread category had fought back in the first quarter of the year in a bid to win back sales the company gained ...

Sustain’s Real Bread Campaign complained that the loaves were produced using automated industrial techniques and included ‘artificial’ ingredients. Adverts for “rustic” and “authentic” Hovis bread ...

Associated British Foods (ABF) is to acquire the Hovis bread business from UK headquartered private-equity firm Endless. ABF confirmed the deal today (15 August), ending months of speculation over the ...

Trust us when we say that we hate to be the ones delivering this news but according to research conducted by non-profit organisation Action on Salt, just two slices of Hovis white bread contains up to ...

Leaf through at least the last ten years of Associated British Foods’ annual reports and it’s clear the UK bread market has been no cakewalk for the food, ingredients and retail group. There have been ...

British bakery brand, Hovis, is expanding its range into part-baked bread, with rustic white and seeded rolls and white baguettes. Each product has been carefully prepared and part-baked ready to be ...

Hovis® has announced a dough-lightful leap into the world of sourdough with the launch of its new White Sourdough Cob and Seeded Sourdough Cob. Available in Tesco and Morrisons at £2.25 for a 450g ...

The owners of Hovis and Kingsmill, two of Britain's leading bread producers, are in talks about a historic merger amid a decades-long decline in the sale of supermarket loaves. Sky News has learnt ...

While there’s no arguing that the only worthy measure of how consumer product marketing works reflects sales and profitability, grain-based foods in America is well aware of outcomes that are ...

UK bread maker Hovis is launching a range of loaves containing fewer carbohydrates. The new Hovis Lower Carb range is targeted to meet “consumer needs for a healthier and more balanced lifestyle”.

Three quarters of supermarket-bought bread contains as much salt in a slice as a packet of ready salted crisps, health campaigners have warned. Action on Salt surveyed 242 pre-packaged loaves of ...