The announcement of the Apple Music Super Bowl LIX Halftime Show press conference came the day after Kendrick dominated the 67th Annual GRAMMYs, as “Not Like Us” took home awards for Song of the Year, Record of the Year, Best Rap Performance, Best Music Video, and Best Rap Song.

Elsewhere around the world, the UK 's coverage is 100% free on ITV1 and through its on-demand platform, ITVX. In Australia, you'll also be able to watch the Halftime Show (and the game as a whole) for free on 7Plus. In Ireland, it'll be on Virgin Media One and VM Play, while in Mexico you can tune into Azteca 7.

On SUPER BOWL Sunday, February 9th, horror fans will have their own halftime show dedicated to the genre. Osgood Perkins, the writer and director of NEON’s upcoming horror film The Monkey, and star Elijah Wood, will join the Dead Meat hosts James A. Janisse and Chelsea Rebecca for the first ever “Horror Halftime Show.”