Google is taking new measures to tackle what it calls “egregious clickbait” on YouTube. The company plans to start removing such videos in India in the coming months.

YouTube targets clickbait content, cracking down on misleading thumbnails and titles, especially around real-time events.

Hyperbolic video titles (and their weird thumbnails) are commonplace on YouTube as creators jockey for clicks, but the video site is now promising a crackdown on "egregious clickbait." "We're planning to increase our enforcement against videos where the title or thumbnail promises viewers something that the video doesn't deliver,

YouTube is stepping up its fight against misleading content, especially in India. The platform recently announced that it will crack down on videos with misleading titles and thumbnails, which are often considered 'egregious clickbait'.