Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Identical web statistics are appearing across competing Google paid search ads, potentially undermining a key trust signal ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s ...

A federal judge ruled today that Google is a monopolist in some parts of the online advertising market, marking the second case in a year where the company was found to have violated US antitrust law.

Editor's take: Despite the AI boom and other major shifts on the web, advertising remains Google's – and Alphabet's – primary revenue source. The company recently began a slow rollout of a new ads ...

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Google believes that the open web is already dying as the DOJ wants to break up Google’s ad empire. Google lost this court battle in 2023, and the remedies trial is coming in two weeks. Both the DOJ ...

Google said in a legal filing last week that the open web "is already in rapid decline." The company later said this was being misinterpreted and filed a clarification with the court. Google execs ...