Because the core software is Android, substituting or replacing the Amazon App Store with the Play Store ... and 12th Gen) ...

It has built-in apps that let you do all of those things. But Fire OS doesn’t ship with the Google Play Store and Amazon doesn’t make it easy to change your keyboard, lock screen wallpaper ...

The Amazon Fire HD 10 is the latest flagship slate in the company’s roster ... There is a catch, however. There’s no Google Play Store, which means you’re stuck with Amazon’s Appstore and its more ...

Amazon's Fire HD 10 tablet is a lot friendlier on the wallet ... especially compared the the Google Play or Apple stores. That being said, it's still not a bad choice for those who want a tablet ...