I've never been particularly enthusiastic about Google's Local Services Ads program. In my experience working in internet marketing, I've generally found the leads expensive, sometimes questionable in ...

On October 16, Google issued an update to its privacy policy, spotted by Android Authority. The ad personalization section used to include a clear limit on data from certain apps. “We don’t show you ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

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Google Ads API v26 adds Search Lift measurement, new Performance Max features and a faster twice-monthly release schedule.

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...

Google began the Local Services Ads transition to Performance Max in August 2026, moving campaigns out of the standalone Local Services Ads dashboard and into Google Ads. Your ads still run in the ...

Google is significantly expanding booking capabilities for Local Services Ads (LSAs), increasing support from around 20 Reserve with Google booking partners to more than 500. The expansion means ...

Google has made some big updates to Local Service Ads. Even though LSAs are transitioning to Google Ads, Google is clearly still investing in the LSA product. Google added something called pre-badge ...

If you’re an HVAC or Plumbing contractor in 2026, I’m sure you’ve heard of local services ads, and I bet many of you are currently using it to drive leads. It’s a great platform that drives ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Google added a lot more detail to a Google help document on using broad search for Local Services Ads. Google added a section on the setting, how to disable broad search, how to view leads from broad ...