Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

AppLovin Corporation (NASDAQ: APP) ("AppLovin"), a leading marketing platform, today released Mobile Gaming: The New Mainstream Consumer Channel, a new Kantar study prepared for Axon by AppLovin.

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

In an effort to convert passing viewing into playable game sessions, Samsung plans to integrate an interactive ad-supported gaming channel hosted by GameLoop on its smart TVs and devices via the ...