In his blog post Where’s the Beef?, Marc Hausman gives some suggestions on how a company can successfully execute viral marketing. While I agree with most of his concepts, his first one irked me.

It pays to be funny in advertisements. Unless you’re Uber Eats. The San Francisco ride-share and food-delivery company’s recent Super Bowl commercial touched on a common-enough theme: In order to ...

Emotion is commonly used in advertising aimed at consumers, but why do so few marketers use emotion in business-to-business? By Josh Cohen. Eliciting emotion has long been a business-to-consumer (B2C) ...

During the Super Bowl, you’ll likely be seeing a whole bunch of violent tackles and wince-inducing carnage. And we’re not referring to the action on the field—we’re talking about the commercials. Why ...