Creating a viral-worthy video campaign is easier said than done. It requires knowledge of customer problems, but also awareness around what would be funny in the context of those problems (without ...

Not that long ago, the greatest marketing email ever written popped into my inbox from BARK, a New York-based company. Its BarkBox and BarkShop brands sell dog toys and treats to the dog-obsessed. The ...

When was the last time you saw an ad that was so funny that you wanted to share it with all your friends? Bringing humor back into advertising could be a good way for brands to help consumers better ...

The “are women funny” debate, made infamous by Christopher Hitchens’ 2007 Vanity Fair article (“Why Women Aren’t Funny”), has reared its ugly head again thanks to comedian Adam Carolla. The former ...

John Jannarone has a profile of Funny or Die, the online comedy web site founded by Will Ferrell which has become popular with marketers for "branded entertainment" spots that weave a product into the ...