You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our ...

To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

In a world constantly chasing the new, it’s fascinating to look back at the origins of what we now consider iconic. The logos we recognize in an instant—those simple yet powerful symbols—have stories ...

Inspired by the fierce image of Goddess Kali, a young art student's sketch in 1970 went on to become the unmistakable 'tongue ...

Textless logos are often the sign of a brand that has supreme confidence. Many brands will use both a symbol and a wordmark in a lockup, but ditching the type to use a symbol alone is sometimes only ...

Photo: Alfa Romeo Automobiles S.p.A.; Automobili Lamborghini S.p.A.; Ferrari S.p.A.; Maserati S.p.A. Germany gave us the first automobile, America revolutionized mass ...