Hooters CEO Neil Kiefer told PEOPLE the chain is working to restore what he says is its original beach-themed brand, updating uniforms and food as it works to win back customers.

The breastaurant’s family-friendly rebrand is going surprisingly well.

Kiefer has said “we’re getting back to what makes us a beach-themed restaurant as opposed to a girlie bar.” At its peak, the home of the world-famous chicken wings and Hooters Girls had more than 420 ...

Add Yahoo as a preferred source to see more of our stories on Google. Hooters, the national restaurant chain known for its hot wings and skimpy uniforms, is shifting to a more family-friendly ...

The company is shutting more locations while attempting to reinvent itself following Chapter 11 bankruptcy.