Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running ...

Select users outside the US are seeing different pricing, with differences of up to 17%.

Targeted discounts might be coming to the PlayStation Store.

Sony has been caught using A/B testing and dynamic pricing to charge gamers different prices on the same products on PS5.

Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games ...

PlayStation has been caught bringing their A/B testing and dynamic pricing experiment on PlayStation Store to US gamers.

Attorneys at Wiley Rein LLP discuss federal and state efforts to address dynamic pricing, also known as algorithmic or ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Lawmakers in Harrisburg are looking at bills to tackle dynamic pricing.