The amount of traffic volume delivered via Google’s ‘Display Network’ is massive compared to that of its search network, which makes it a huge area of potential for advertisers. A point worth ...

Are you looking for ways to strengthen your marketing strategy and boost your brand’s digital presence? Using Google display ads can be an incredible option for generating new leads, higher sales ...

Today, Google announced performance results for Google remarketing offering in AdWords in comparison to standard display advertising. Also, the company announced the pending availability of new ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Google has announced some new updates to its ...

It has created four free tools as part of the bundle, to create better measurement, transparency and value for advertisers’ display campaigns. The relative click-through rate tool shows advertisers ...

Google is already a major player in display advertising and is poised to become even more formidable in the next few years. Not so quietly the company has amassed or built a huge array of assets that ...

The Google AdWords Blog announced that to make things simpler they have created a new “umbrella name” for Google display ads on YouTube, Google Finance, Gmail, Google Maps, Blogger and Google’s ...

Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Since Google Adwords first launched its search advertising platform, it has evolved to ...