Neon colors, for example, can attract attention for party ... to help educate you about direct mail. Do-It-Yourself Direct Marketing: Secrets for Small Business by Mark S. Bacon is a comprehensive ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...