Direct mail provides a great way to connect with your customers. Whether you’re looking to send postcards to make local neighbors aware of your new business or letters to all existing customers ...
If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...
New analytics workspace gives mail service providers and marketers faster access to expert-built insights across delivery, postage, Informed Delivery and mail qualityBETHESDA, Md., Oct. 20, 2026 ...
Are direct mailing services worthwhile for modern businesses? Many organizations continue to use physical mail because it creates strong brand visibility and delivers messages directly to potential ...
Inkjet technologies continue to transform production strategies for direct mail service providers. Inkjet is enabling further transformation to create more complex data-driven direct mail. The dynamic ...
David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...
At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...
New Winterberry Study Indicates 80% of Brands Increasing Direct Mail Spend: Is Your Print Business Ready? The direct mail marketing industry is redefining its value proposition for 2025, shifting from ...
Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...