"Twitch is, in many ways, the new live TV," says Alec Henderson, head of digital at APG. "And the clips from the livestreams are just like TV reruns." By Elias Leight Not long after Lil Tecca released ...

Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

If JPGs and GIFs have killed narrative as the best way to grab consumers’ attention on a digital platform, the next moment in the survival of the marketing fittest will be when video finishes off ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When the digital marketing age first dawned, most companies started out their digitized ...