A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America’s giant companies. For 17 ...

When Gisele Littrell, 43, moved to Erie in November 1991, she was baffled to hear longtime area residents calling it “Dreary Erie” and “Mistake by the lake.” “That’s all we heard, and it grated on us, ...