As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of consumers, and there's no shortage of new marketing theories being introduced regularly by academicians ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

What does Einstein's theory of relativity have to do with customer experience? I don't have a fancy formula, but let's try this: Assessments of customer experiences = Memory of the experience relative ...

Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Since the advent of digital advertising, it has often felt that marketing and customer ...

Marketers yearn to be able to read their consumers’ minds. If we could only understand what our consumers are thinking and feeling as they think and feel it, we could create more effective ...

With the Class 12 Economics paper scheduled for March 18, 2026, here are crisp, exam-ready notes on Microeconomics, covering ...