It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

PJ’s Fine Bamboo Rods will open its first brick-and-mortar store in Pagosa Springs on Oct. 8. The custom fly rod maker has been servicing Southwest Colorado with its e-commerce business since 2019, ...

“One thing about Montana,” says Matt Barber, an owner of Tom Morgan Rodsmiths, a custom fly rod shop in Bozeman, “is if there’s a moving body of water, there is probably a trout in it.” On the Madison ...

STEVENS POINT, Wis. (WSAW) - It’s always nice when students can take learning out of the classroom and into the outdoors. That’s just what some juniors and seniors at the Charles Fernandez Center in ...

MADISON, Wis. -- A local veteran we've featured before on News 3 Now is giving back to other veterans in the area. Daniel (Dan-O) O'Kane, of Josie's Gift, is teaming up with two others, including Jeff ...