This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...

Panelists at the Restaurant Finance & Development Conference share how customer insights helped increase the frequency of ...

Targeting specific segments makes it easier to communicate with your customers with relevant messages and more personalized approaches that resonate Quantzig can help you build customer profiles using ...

FUTR has completed the pre-beta integration of all FUTR Payment profiles into the broader FUTR AI Agent App This integration involved creating a smart FUTR Vault for each of the 42,000 current FUTR ...

Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message. Clear target audience. Defining your ideal ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the steps to build an ideal customer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most new business owners have trouble determining their ideal customer. For some reason, ...

One such customer profile, which CR obtained after a customer filed a formal request with Kroger through Oregon’s new data and privacy law, found that his report may have been sent to more than 50 ...

Investigation finds Kroger uses customer data to estimate income and target discounts—sometimes inaccurately. Shoppers with lower predicted income or education may receive fewer deals, while personal ...

There are many reasons healthcare consumers are increasingly turning to telehealth, including convenience and cost, however, it is important to note that different age groups are drawn in by different ...