Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Ford is celebrating the grand opening of its new world headquarters. The new facility encompasses 2.1 million square feet of space and will house 4,000 employees when it's fully completed in 2027. To ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

For almost 100 years, car companies have been using clay models in the design process of automobile development, but with all the technology available to them now, why do they still employ the ...

The 3D printing revolution has transformed a lot of industries, but according to [Insider Business] the car industry still uses clay modeling to make life-sized replicas of new cars. The video below ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Lucid is gearing up to introduce the Gravity SUV at the Los Angeles Auto Show later this week and it could eventually be joined by a pickup. Seen here in a picture posted on Lucid Forum, the full-size ...

In the ancient times of the 20th century, pretty much all vehicle design work used drawings and clay models to create, refine, and define the design of a new model. In today's age of computer-aided ...

Researchers from UB's Virtual Reality Lab have developed a new tool for transmitting physical touch to the virtual world. Their virtual clay sculpting system enables users to replicate in real time on ...