Here’s all the branding news we’re following this week. This week in branding news, Cheerios bulked up, Orangetheory dialed ...

For many of us, our morning bowl of cereal is an important ritual, and now, for fans of a certain cereal flavor, that ritual is about to taste much different. Cheerios has confirmed what many had ...

General Mills CEO said that lower- and middle-income families are ‘continuing to feel significant economic pressure’ and are ...

General Mills is recalling 1.8 million boxes of Cheerios, including regular Cheerios and Honey Nut Cheerios, that could put people with wheat allergies and celiac disease at risk. In an apologetic ...

80% of Americans tested were found to have been exposed to chlormequat, which has been linked to issues with puberty and reproduction, a study claims Gabby Jones/Bloomberg/Getty Chlormequat — a ...