Friday morning, South Carolina announced a new apparel deal with Nike that will go into effect on July 1, 2026. The women’s basketball program is a major part of the agreement, and the Gamecocks could ...

South Carolina will switch from Under Armour to Nike as its official athletic apparel provider starting in the 2026-27 academic year. This switch allows South Carolina athletes to wear Nike products, ...

We’re used to Shane Beamer’s “Welcome Home” posts on social media. But in the wake of Friday’s announcement that Nike will take over as South Carolina’s apparel provider, we could soon see Nike say ...