eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. SAN FRANCISCO—As online advertising executives gathered ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Pallack, CEO at SITO Mobile. It’s no ...

Amazon, by more than one account, wants to become a big competitor in advertising against the likes of Facebook and Google, but its approach to how it will do this is something of a moving target, ...

Last November, Google told its AdSense publishers that it would be switching how it pays them for the Google Ads they embed on their websites. Now, it seems like many AdSense publishers are noticing ...

While overall advertising revenue continues to grow for premium streaming service Hulu, Walt Disney’s premium video platform is seeing key advertiser pricing -- the cost per thousand viewers (CPM) ...

“Brands are shifting larger portions of their budgets to influencer marketing, but many find it difficult to measure results, ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising ...