As a proud Harvard Business School alum, I am partial to case studies as an instructive tool to understand dynamics in management, innovation, investment or attention. Each Friday, I’ll select a few ...

Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

Are you looking for a data-driven way to connect with your target audience and secure more sales? If you answered yes, a compelling case study could be just the thing you need. Case studies are ...

While it might be an overused phrase — “no need to reinvent the wheel” — there is a lot to be learned from others who have tackled and found solutions to safety issues that many companies face. In ...

Harvard Business School Professors Lynda M. Applegate and Suraj Srinivasan have authored "Newsweek: Driving a Digital First Strategy", a Harvard Business School case study that details how CEO Dev ...

ABB Bank's transformation journey has become the subject of a case study at IE Business School. Titled ‘ABB Bank's Next Frontier: Choosing the Scope and Path of Growth’ the study was developed by ...

Bring real businesses into the Business classroom with this FREE collection of 15 short, visually engaging case studies. The Business Breakdown series uses recognisable businesses and current business ...

Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

I have a great stat from a case study that always impresses people: Over three years, Maersk Line improved their Net Promoter Score* by 40 points over 36 months, leading to a ten percent rise in ...

When I was a faculty member, case studies were one of my favorite tools in the classroom. They invited students to wrestle with real-world problems, practice decision-making and see how abstract ideas ...

The Case of São Paulo, Brazil: Optimizing Wastewater treatment plants in the metropolitan area of Sao Paulo This case study focuses on the experience of São Paulo, Brazil and SABESP (Companhia de ...