This paper tells the story of a revolution in Marketing at Burton's Biscuit Company. Led by Chief Marketing Officer Stuart Wilson and his Leadership Team, the scale of the task was enormous. The ...

Burton's Biscuits Company, has sold its chocolate manufacturing assets in Merseyside to a Swiss firm. Barry Callebaut has bought the lease for an undisclosed fee for Burton's refinery in Moreton ...

Those listed on Burton’s site (Burton produces the biscuits) says that it uses a “raspberry-flavoured” version of another fruit’s jam. Even their cherry and cola-flavoured versions use the ...