Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

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One day after Twitch announced sweeping changes to how streamers are allowed to advertise, the company is backing off. On Tuesday, Twitch announced updates to its branded content guidelines — the set ...

Branded content and brand-funded entertainment allow brands to tell their stories in a more authentic and engaging manner. Instead of relying on traditional advertising methods that can be perceived ...

“The Sell Sider” is a column written by the sell side of the digital media community. Branded content has proven lucrative for Fortune. The business new publisher generated around $100 million in ...

The prevalence of brand-funded content and entertainment is noticeably on the rise. A decentralized media landscape means there is more for consumers to watch than ever before – and brands have been ...