In Brand Power Built In: How Tech Products Really Win Hearts and Minds, brand strategist Lifang He delivers an end-to-end integrated product and brand strategy model to avoid the pitfalls that often ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Picture it: A growing B2B company approves new positioning. Leadership understands it because they helped shape it. The messaging architecture is complete. The brand book is delivered. Everyone agrees ...

Yates Jarvis, Principal of 2 Visions, shows senior leaders how to hit their e-commerce goals and build DTC expertise. Let’s talk about something I see all too often: E-commerce companies thinking that ...

ZURICH--(BUSINESS WIRE)--ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification ...