WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

A little bit of brand warfare is pretty common nowadays. It can be a great way to build some playful competition and prove that your brand has a sense of humour (as long as you don't overdo it – I'm ...

Floodlight reports several brands, including Target and Williams-Sonoma, are testing ads in ChatGPT's pilot, focusing on ...

The introduction of advertisements and sponsored content in chatbots has spawned privacy concerns for AI users as brands scramble to stay relevant in a fast-changing online environment. ChatGPT ...

As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

When the Kansas City Chiefs, two-time reigning NFL champs, take on the underdog Philadelphia Eagles this Super Bowl Sunday, it will be more than just a football game. It’s an American cultural ...

Many companies still treat brand and performance marketing as separate efforts, often isolating brand initiatives from key KPIs and unit economics analysis. Traditionally, brand marketing focuses on ...

Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of ...

The best way to commemorate Jalen Hurts', Super Bowl MVP performance was a Jordan Brand ad reminding people "Love, Hurts". It was so easy to hate on Jalen Hurts. He didn’t look like an elite ...

Learn how B2B brands can invest ad dollars more effectively in 2026 by focusing on share of voice, market dynamics, memory-building, and balancing reach with in-market demand capture.