ELLE beauty editors took it for a test drive.

According to IPSY's 2026 Beauty Discovery Report, blush sales are surging as people curate their own "blush wardrobes." ...

The latest blush launch from Iconic London combines buildable colour with a skin-blurring finish.

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

We may earn commission from links on this page, but we only recommend products we love. Promise. When matte lipsticks first started popping back into my inbox, I winced. I already lived through the ...

We may earn commission from links on this page, but we only recommend products we love. Promise. “Growing up, I watched a lot of cartoons and played with dolls constantly, and I think that’s really ...

Heavy makeup is out this summer as minimal beauty routines take centre stage. From tinted sunscreen to cream blush, here are ...

Autumn makeup trends have been announced, brimming with all those seasonal staples we love so much. Blue eye shadow and sheer, wet-look lips are a thing of the past, packed away in the summer suitcase ...

As with frosty pink ballet-slipper lips, “The Y2K trend has definitely pushed this to the forefront and TikTok has exploded with it,” celebrity makeup artist Allan Avendaño told Glamour. In 2026, ...

Red blush may sound like a risky investment, but the reality is, it couldn't be more flattering, or more popular. In fact, ...