For 20 years, a California salesman kept his chiffon cake recipe secret until Betty Crocker revealed 14 variations in 1948, ...

If you’re a millennial, you’re no stranger to the Betty Crocker name. Introduced as a fictional character in the 1920s, Betty Crocker was created to provide a friendly, trustworthy voice for answering ...

Halloween baking was weird in the '90s—and we're here for it.

The first Betty Crocker cookbooks appeared in the 1930s and ‘40s, with the first picture cookbook published in 1950, each filled with recipes created by the cooks and home economists in the Betty ...

At 90, Betty Crocker is a hip gal, with a bacon martini in one hand, a caramelized pot roast in the slow cooker, tofu on the menu, Sriracha pickles in the refrigerator, vegan chocolate cupcakes for ...

“Betty Crocker Cookbook: Everything you need to know to cook from scratch,” Houghton Mifflin Harcourt, $29.99, 683 pages, ring binder Many of us grew up with that Betty Crocker cookbook, the one with ...

Betty Crocker celebrates 100 years of recipes in their new cookbook, "Betty Crocker Best 100". With a look back through not only popular recipes, but also the brand and how "Betty" looked each decade, ...

How does a brand remain a household name for a century? Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking ...

Starting in the early years of the 20th century, commercial companies started to produce mixes that promised to duplicate favorite baked goods without the work and fuss of from-scratch baking. In a ...