One of my earliest memories is of Mom asking me what kind of cake I want for my birthday. My enthusiastic reply, "Chocolate!” When she said we'd make a devil's food cake, I had questions. Why is it ...

At 90, Betty Crocker is a hip gal, with a bacon martini in one hand, a caramelized pot roast in the slow cooker, tofu on the menu, Sriracha pickles in the refrigerator, vegan chocolate cupcakes for ...

Betty Crocker has narrowed down the recipes that garner high interest around the holiday season. The 101-year-old ready-made baking mix brand analyzed search traffic on BettyCrocker.com and found out ...

This brand is a classic for a reason.

Step back in time with this beloved Betty Crocker Old-Fashioned Macaroni Salad recipe from 1961. This vintage classic represents the golden age of American comfort food, when simple ingredients were ...

While there’s always a time and a place for an elaborate dessert like cannoli cake or truffle pie, sometimes you just want something simple. But simple doesn’t necessarily mean dull. There are plenty ...

“Betty Crocker Cookbook: Everything you need to know to cook from scratch,” Houghton Mifflin Harcourt, $29.99, 683 pages, ring binder Many of us grew up with that Betty Crocker cookbook, the one with ...

Cookbook celebrates 100th anniversary of a name that’s well known in home kitchens The first Betty Crocker cookbooks appeared in the 1930s and ‘40s, with the first picture cookbook published in 1950, ...

Chocolate Lover’s Dream Cake (Photo provided by General Mills) Betty Crocker celebrates 100 years of recipes in their new cookbook, “Betty Crocker Best 100”. With a look back through not only popular ...

Combined, the “Betty Crocker Cookbook” has sold more than 75 million copies in 72 years. At one time, it was second only to the Bible in sales, said Cathy Swanson Wheaton, the executive editor of ...

Sometimes the best finds come when you’re not really looking. I was exploring the backgrounds of Aunt Jemima and Betty Crocker among other fictional food-label characters when I struck gold. Browsing ...

This is the time of year when I start feeling like the one-woman version of the Betty Crocker Hotline. My phone and e-mail inbox are already lighting up with queries like this one: “Hey, do you have ...