Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...
In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...
Millennials are now the largest generational group in America’s workforce. This got us thinking about how this much-hyped group was impacting B2B enterprise tech buying. We wanted to know the role of ...
EL MONTE, Calif., Feb. 11, 2025 (GLOBE NEWSWIRE) -- GigaCloud Technology Inc (Nasdaq: GCT) (“GigaCloud” or the “Company”), a pioneer of global end-to-end B2B ecommerce technology solutions for large ...
Aventi Group, a leading name in the realm of product marketing, is making notable advancements in enhancing its B2B marketing services specifically designed for technology firms. With more than ten ...
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B2B marketers trust AI for execution but not strategy
Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like positioning or long-term planning. The post B2B marketers trust AI for ...
The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...
Challenges in collecting outstanding receivables are pervasive, impacting small businesses nationwide and creating serious concerns. > Late Payments: Three in five B2B invoices are paid late. > Bad ...
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