This post was originally published on the Novacom blog. Many b2b marketers still perceive social media and social marketing as purely the domain of consumer marketing programmes and dismiss them as ...

Marketers are failing to pay attention to social media best practice according to B2B Marketing’s annual Social Media Benchmarking Report. Jessica McGreal reveals what marketers must do to get social ...

The goals of B2B social media marketing campaigns range from customer involvement and brand exposure to lead creation. In this Forbes article, Michael uses his 15 plus years of agency work in helping ...

Emerging technologies continuously drive B2B marketing. Buyer behaviors quickly shift. And long-term relationship-building grows in importance. Today, B2B marketers are figuring out how to execute ...

“B2B social media marketing isn’t just about posting more—it’s about posting smarter to get strong results,” said Daniel Kushner, CEO and co-founder of Oktopost. “This new report helps businesses ...

Dux-Soup has released its latest B2B Lead Generation Report 2026.London, England, United Kingdom, February 24, 2026 -- Dux-Soup has released ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

W PR one of the largest independently owned PR firms in the U.S., today announced the launch of its new B2B demand generation suite, a modular offering designed to meet the rising demand for hybrid PR ...

Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...