There was no shortage of people looking to show you how to understand and utilise social media in 2011. But the people that will have made an impact on their audience in that time will have approached ...

Blogs are cited by 39 per cent of B2B marketers as their most valuable content asset, according to research published by Eloqua. And their belief seems to be grounded in reality, with 55 per cent of ...

Integration of AI across channels. Purpose-Built Enterprise LLMs. Demand for personalized content. A questionable first quarter start to 2025. Economic uncertainty for the months ahead. Are you ...

The convergence of technology, media, and marketing isn’t just another chapter in the evolution of B2B marketing; it’s an ...

Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...

After last week’s Cannes Lions festival, you can bet that the next big thing is on every forward-thinking marketer’s mind. In the era of big data, artificial intelligence and rapid innovation, change ...

In today's rapidly changing world of B2B marketing, the quest for efficiency and personalization has reached unprecedented levels. As companies tirelessly work to connect with their target audience, ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

Nowhere is the discrimination against B2B marketing more apparent than in the social media space. Not one blog on The Viral Garden’s Top 25 Marketing Blogs is focused on B2B marketing, and only two ...

Learn how and why to use TikTok for B2B marketing and take your campaign to the next level with engaging, creative social video. TikTok has earned a reputation as a powerful B2C marketing tool, due to ...

Albert Einstein famously defined insanity as doing the same thing over and over again and expecting different results. From my perspective, this principle, often cited to highlight counterproductive ...

I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential 'banner year' for marketing ...