German coach Jürgen Klopp was presented Tuesday in Salzburg as 'global director of soccer for Red Bull', the energy drink brand that owns and sponsors teams in Europe, America, and Asia, and made it clear that his role will be that of an advisor and will never replace a coach.

Jürgen Klopp’s charm offensive as Red Bull’s head of global soccer began in Salzburg, Austria on Tuesday when the former Liverpool manager was officially presented in his new role and hit back at critics of the move.

Former Liverpool coach Juergen Klopp will not be just a token celebrity in his new post as head of global soccer at Red Bull but will try to add value to the organisation, he said on Tuesday.