The Tourism Australia board has appointed Mack to the helm of the organisation, and he brings almost 30 years of multisector ...

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

Industry insiders weigh the implications of Omnicom’s reshuffling on clients, local markets and media operations.

Tourism Australia has appointed Robin Mack as managing director. Mack brings almost 30 years of experience in the global ...

Kylie Minogue delivered her own speech (well, song) ahead of the Queen’s Christmas Day Message yesterday encouraging Brits to take a break after a “tough and confusing” year and visit Australia. The ...

Katharina Wolf does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Brand USA is blasting TV screens with a Hail Mary ad campaign to buck declining tourism numbers. Can they outpace the ...

Townsville has had a cheeky mention in the annual Australian lamb ad for 2026, poking fun at the city’s ‘steamy’ climate.

Australia’s Travel & Tourism sector is set for another record-breaking year in 2025, set to inject $314.4BN into the national economy, according to new figures from the World Travel & Tourism Council ...

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...

Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...