Apple is launching a new ad campaign focused on turning well-meaning fitness resolutions into lasting habits, and the Apple Watch is front and center. The series, titled “Quit Quitting” started ...

The Apple Watch has saved many lives. This isn't an exaggeration. While Apple originally marketed the timepiece as jewelry, it eventually became a tool for monitoring one's own health metrics. From ...

As 2025 draws to a close and millions gear up for 2026 New Year’s resolutions, Apple is rolling out a fresh series of motivational advertisements highlighting the Apple Watch as the ultimate tool to ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

Apple has begun sharing new ads on social media emphasizing the Apple Watch as a tool for motivation. Owners of the Apple Watch run away from a bar stool, recliner or bed in a series of spots for ...

Apple has shared a new Apple Watch ad showing how its ECG feature helped an athlete named Connor discover signs of a serious heart problem while training for a triathlon. Connor noticed that his heart ...

Apple is leaning into New Year fitness goals with a fresh set of Apple Watch ads. The campaign arrives ahead of 2026, when many people start planning resolutions around health and activity. This time, ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...