Amazing how new city slogans are popping up everywhere, now that everyone’s making up more. The other day I was driving down the avenue when someone pulling very slowly out of a liquor store saw me ...

Perhaps the only thing more difficult than re-branding a community is selling that brand once you are finished. As you might have heard, we are now: “Columbus Georgia: We do amazing.” Yes, we do. Have ...

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

Feminist parents are loving Target's new "Strong Like Mom" kids' T-shirt for giving moms due credit as badass role models for boys and girls while promoting a gender-neutral qualities like strength in ...

Outside Uganda’s international airport there is a massive billboard that reads: “Welcome to Uganda – the pearl of Africa”. I was wondering what this “pearl” was all about. Does it mean that none of ...