The connected TV home screen has become premium advertising space, reaching viewers before they choose a streaming app, live ...

Nexxen, the advertising technology platform powered by unique data and media, today announced the launch of the standardization of Smart TV home screen inventory specifications across original ...

S. Charles Lee, the architect of hundreds of ornate Art Deco movie theaters, had a famous saying about his goal of engaging audiences before they settled into their seats: “The show starts on the ...

While the opening home screen, or landing page if you will, of our CTVs has always left us spoilt for choice in terms of content, from picking between subscribed OTTs to FAST channels (never mind what ...

Advertising technology platform Nexxen has launched a first-to-market Smart TV home screen ad capability across Australia and the wider APAC region, as media, marketing and advertising experts ...