Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...

A slogan is a catchy phrase or series of words used to help consumers remember a company, brand or product. Companies create unique, memorable or funny advertising slogans to use in various marketing ...

Catchy jingles. Pithy slogans. They help tell stories and sell products. But advertising wasn’t always colorful or memorable.

A federal court in Massachusetts has awarded $38.9 million to Sonate Corp.’s Vegadelphia Foods after finding Beyond Meat Inc.

“Once upon a time” is how fairy tales begin. The phrase also can apply to stories about choosing a career. Someone in a group of aspiring advertising and design students once asked me my intended ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years: ...

The 1960s was all about Harold Wilson’s white heat of technology, and in the food world, than meant no more peeling and chopping. Instead, you just added water to things and, hey presto, instant ...

First impressions are important—especially for businesses. That’s why you review your subject lines more than your emails. It’s why you carefully consider your search ads. And that’s why you must have ...

I love a good marketing plan. I’ve always been a sucker for a punchy or witty advertising slogan, and maybe that’s why I believe that if the folks at Enron played it a bit smarter they’d still be ...

PepsiCo Inc. unveiled Thursday its new advertising slogan, "That's What I Like," saying it is its first U.S.-based tagline in over two decades. The beverage and snack company said the new tagline, ...

PHILADELPHIA — The maker of Splenda on Friday settled a lawsuit over its disputed advertising slogan — "Made from sugar so it tastes like sugar" — just after the jury reached a verdict that would have ...