We come to this place for magic, not money.

Nicole Kidman says she was paid "nothing" for her iconic AMC ad. The Babygirl actress starred in the commercial to support ...

Nicole Kidman revealed her paycheck for the ad, which she said she did from "the purest of intentions" to help support movie ...

AMC Networks has expanded its outcome-based advertising efforts to movie theaters and consumer locations, drawing on data from digital brand/ticketing service Fandango and ad tracking firm iSpot.

Nicole Kidman revealed that she wasn’t paid a handsome sum for her iconic AMC ad, admitting she had to call in favors to get ...

(CNN) — Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect. The deal, announced in early ...

You're going to see ads during the trailers at AMC Theatres from next month. The cinema chain is adding a "platinum spot" in between the trailers and the film from July 1. The move is part of an ...

AMC Theatres is making it easier for moviegoers to know the actual start time of their film screening and avoid sitting through lengthy ads. A new notice has started appearing when people purchase ...

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

AMC Networks wants to help advertisers understand more about what happens after video viewers see their commercials. The ...