The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.
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The 4Ps of Marketing: Price: It Captures the Value
The 4 Ps of marketing, Product, Price, Place, Promotion each signify a different area that marketing focuses on. In this video we talk about the concept of price and value and how we determine how the ...
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